COMPANY · LONDON, UK

About The Simulator Company

The Simulator Company builds the world's most advanced ECMO, ECLS and LVAD simulators: responsive, AI-driven systems where the simulated patient reacts to every clinical decision.

Founded by Sagar Haval, recognised as the world's first clinical perfusionist and ECMO expert to bring his own independent innovations to the global market, and co-founded with Babita Haval as the first UK company to manufacture ECLS manikin-based simulators.

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Founder & Chief Executive — Sagar Haval

Sagar Haval has spent twenty-five years in the field of perfusion and ECMO — a career that began at the bedside and has grown into invention, engineering and company-building on a global scale.

He graduated first in his class in Perfusion Technology from Rajiv Gandhi University, Bangalore, in 2005, and joined Narayana Hrudayalaya Hospital, one of India's highest-volume cardiac centres. In 2006, finding no structured ECMO programme in place, he designed the hospital's ECMO circuit and protocols from scratch and became its first, unofficial ECMO Coordinator — the hospital's first ECMO patient survived under his direct care that year. He went on to build an entire cardiac surgery and perfusion service from nothing at Apollo BSR Hospital, Bhilai, in a region that had never had one, and was ranked first nationally in India's Perfusion Certification in 2009.

As a Global Trainer with Maquet from 2010, Sagar led the transformation of ECMO provision across South Asia and Southeast Asia, growing the region from fewer than five active centres to more than a hundred within five years, and personally delivering over 2,000 training sessions. In 2013, he introduced the first ECMO simulation performed on stage in India — taking training out of the classroom and in front of the clinical community it was built to serve.

Moving to the UK in 2015, he performed the country's first Normothermic Regional Perfusion (NRP) simulation and built ECMO and NRP simulation access across the UK and Ireland. It was this closeness to the training room that led him, from 2018, to begin independently developing his own simulation equipment — the origin of The Simulator Company, which he co-founded with his wife, Babita Haval, in London in 2019, as the first UK company to manufacture manikin-based ECLS simulators.

Sagar is recognised as the world's first clinical perfusionist and ECMO expert to invent his own medical technology and bring it directly to the global market. Under his leadership, The Simulator Company has released 19 products — the majority of them world firsts — and brought more than 300 innovations to life, protected by multiple patents granted across the United Kingdom, the United States and Europe. In 2023, he founded a second company, Innovatr Ltd, to develop next-generation implantable cardiac devices, medical AI and medical robotics, and in 2026 established the ECMO Simulation Academy to set the global standard for simulation-based ECMO and perfusion training.

In 2025, he received the Titan Innovation Award for Innovation in Medical Technology, and was personally invited by His Majesty King Charles III to the Royal Garden Party at Buckingham Palace — recognition of his contribution to British medical innovation.

World firsts

Nine of the simulators built by The Simulator Company carry a World’s First designation:

E-SIM Pro 3
World's First Complete ECMO Simulator Powered by AI
E-SIM Pro 2
World's First Patented Comprehensive ECMO Simulator
E-SIM Portable
World's First Portable ECMO Simulator Powered by Artificial Intelligence
E-SIM Mini
World's First Highly Portable Advanced ECMO Simulator
E-SIM Baby Pro
World's First Complete Paediatric ECMO Simulator Powered by Artificial Intelligence
LVAD-SIM
World's First LVAD Haemodynamics Training Simulator
Pump-E
World's First ECMO Pump Simulator for Perfusion Training
H-SIM
World's First AI-Enabled Haemodynamics Simulator
SIM-Vision AI
World's First AI-Powered Debriefing Simulator

Questions people ask

Who founded The Simulator Company?

The Simulator Company was founded in London in 2019 by Sagar Haval, a clinical perfusionist and ECMO specialist, together with his wife and co-founder Babita Haval. It was the first UK company to manufacture manikin-based ECLS simulators. Sagar Haval is the company's founder and Chief Executive.

Who is Sagar Haval?

Sagar Haval is the founder and CEO of The Simulator Company, a London manufacturer of ECMO, ECLS and LVAD medical simulators. He has spent twenty-five years in perfusion and ECMO, and is recognised as the world's first clinical perfusionist and ECMO expert to invent his own medical technology and bring it directly to the global market. He graduated first in his class in Perfusion Technology from Rajiv Gandhi University, Bangalore, in 2005, and was ranked first nationally in India's Perfusion Certification in 2009.

What is Sagar Haval known for?

Sagar Haval designed the ECMO circuit and protocols at Narayana Hrudayalaya Hospital in 2006 and became its first ECMO Coordinator; built a cardiac surgery and perfusion service from nothing at Apollo BSR Hospital, Bhilai; grew ECMO provision across South Asia and Southeast Asia from fewer than five active centres to more than a hundred as a Global Trainer with Maquet; delivered over 2,000 training sessions; staged the first ECMO simulation performed on stage in India in 2013; and performed the United Kingdom's first Normothermic Regional Perfusion (NRP) simulation after moving to the UK in 2015.

What awards has Sagar Haval received?

In 2025 Sagar Haval received the Titan Innovation Award for Innovation in Medical Technology, and was personally invited by His Majesty King Charles III to the Royal Garden Party at Buckingham Palace in recognition of his contribution to British medical innovation.

Which ECMO simulators were world firsts?

The Simulator Company has released nine simulators designated world firsts: E-SIM Pro 3, the world's first complete ECMO simulator powered by AI; E-SIM Pro 2, the world's first patented comprehensive ECMO simulator; E-SIM Portable, the world's first portable ECMO simulator powered by artificial intelligence; E-SIM Mini, the world's first highly portable advanced ECMO simulator; E-SIM Baby Pro, the world's first complete paediatric ECMO simulator powered by artificial intelligence; LVAD-SIM, the world's first LVAD haemodynamics training simulator; Pump-E, the world's first ECMO pump simulator for perfusion training; H-SIM, the world's first AI-enabled haemodynamics simulator; and SIM-Vision AI, the world's first AI-powered debriefing simulator.

Where is The Simulator Company based?

The Simulator Company Ltd is based in London, United Kingdom, where its ECMO, ECLS and LVAD simulators are designed, built and refined. Its products carry UKCA, CE, FCC and ISED certification and it ships to ECMO centres worldwide.

How many products has The Simulator Company released?

The Simulator Company has released 19 products since 2019, the majority of them world firsts, and has brought more than 300 innovations to life, protected by multiple patents granted across the United Kingdom, the United States and Europe.

What other companies has Sagar Haval founded?

In 2023 Sagar Haval founded Innovatr Ltd to develop next-generation implantable cardiac devices, medical AI and medical robotics. In 2026 he established the ECMO Simulation Academy to set the global standard for simulation-based ECMO and perfusion training.